Media Discourse Analysis - Final CA Aidan Carney - D00143480 Comparative Analysis TV3 Vs RTÉ - 2015 Marriage Referendum Introduction For this CA I have chosen the Public Service Broadcaster RTÉ’s and the Commercial Broadcaster TV3’s coverage of the Marriage Referendum from 2015. Over the course of this essay, I will be analysing and comparing…Read more Media Discourse Analysis – Final CA
A very long time ago in Ireland (Thankfully), religion and the Catholic Church were very much in a position of absolute power, more powerful than our own government at the time. The Pope was the real ruler of Ireland, and as evidenced by the huge number of child abuse scandals, the Magdelene Laundries and now…Read more Ownership and the Means of Production
In all forms of advertising, there are connotations, denotations, hidden signs and other related issues that interact with us on a subconscious level. As part of my continuous assessment for this module, I have chosen an advertisement to analyse under the heading above and discuss it with relation to theories learned in class, such as…Read more Semiotics in Advertising
As Marshall McLuhan once famously said: The medium is the message. Of course, McLuhan was referring to the embedded ability of the 'carrier' of the message to have a greater impact on its viewer, listener or reader, rather than the actual content of the message. To put this into context within media discourse, the message…Read more Outfoxed: Robert Greenwald’s War on Fox News
Conversation, in common terms, refers to the method of communication employed by two or more people when speaking. As part of my course material, I've been asked to deconstruct Jeremy Paxman's famous interview with Micheal Howard about his 'Overruling' of Derek Lewis. The video of which can be found here. Is the interviewer maintaining a stance of 'formal…Read more Conversational Language in Media: Paxman’s Interview 1997
What makes a good headline? What grabs the public's attention? Why are certain news stories shown to us rather than others? These are some of the questions I've had in my mind before taking this elective. There are five points to consider when discussing the newsworthiness of a story: Timing Significance Proximity Prominence Human Interest…Read more Newsworthiness in Media Discourse
In the context of mediation and mass media, discourse refers to the discussion or framing of a particular issue by the media. Essentially; it is the public's discussion or interaction with a media text, regarded as the 'cultural activity', or the process by which people engage with media texts. With discourse in media, there is…Read more What is Discourse?