This year will be my first where I can vote in an Irish General Election as the last one was in 2011 when I was ineligible to vote because of my age. Because of the General Election, my tutor for my Culture and Society module has asked us to pick a candidate from our constituency (Mine being Louth, 5 seats) and analyse their social media campaign for the election. I’ve decided to pick Declan Breathnach.
Declan is primarily based in Dunleer, Castlebellingham, Drogheda, Knockbridge and Kilsaran where he has worked as a school teacher. He has also been a member of the Louth County Council for more than 25 years. Declan is with the party Fianna Fáil.
Before moving on to Declan’s social media campaign, I’d like to mention his personal website http://declanb.ie/. The website is extremely slick, well formatted and presented extremely well compared to other councillors. Looking at the website you can immediately tell that it was created by a professional web designer.
Moving on, Declan does indeed have a Twitter account (https://twitter.com/BreathnachLouth?lang=en) where he is currently posting in regards to the General Election. Declan has been posting regularly since the start of this year and has started to “up his game” nearing the election on the 26th of this month. I would say that Declan does a lot of his own tweeting as the majority of his tweets are “short and sweet”, almost like little updates to remind you of what he is doing.
On Declan’s Facebook page however it is a different story (https://www.facebook.com/declan.breathnach?fref=ts). Declan is regularly updating his Facebook page and uploading pictures of himself meeting and greeting members of his constituency. Again, I would be certain that Declan is uploading his own text and images. Declan seems to have a firm grasp on Social Media for a man in his 50’s.
Having met Declan very recently I can safely say that he is a lovely gentleman who knows what he is talking about. Declan also seems to understand that the young people of Ireland play a crucial role in deciding the future of the country and as a result he has put a lot of time and effort into his social media campaign and his own personal website. The image below is taken from Declan’s personal website.